My friends and colleagues will tell you I am that person who colour codes administration (practicability is important – but so is elegance!) but who can also pivot a sudden change of direction smoothly. That I can talk to anyone at eye level – a five-year-old child, an energetic entrepreneur, determined marketing manager or a highly specialised, top researcher. And I am energised by turning fragments into perfection to create pieces of content that – thanks to meticulous thinking – engage and captivate.
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